Connect Earth has two core SaaS products aimed at financial institutions and Climate Tech companies.

Carbon Insights - estimates daily spend based transactions
Carbon Reports - offers carbon accounting as-a-service to financial institutions and SMEs

Carbon Insights

Imagine you log into your online banking and instead of the £3.75 you spent on a Iced Caramel Latte at Starbucks yesterday, you also see a green leaf with "5 kg CO2" embedded next to it. This is the kind of insight Connect Earth's API bring to the forefront of everyday consumers. Gone were the days, where the only thought you had when you checked your online banking was how much you spent last week on your favourite coffee. Now, you get to see what your carbon impact is with every single transaction you make. Not only does this give consumers direction of where to start on how to make a difference with every day purchases (by choosing low carbon brands), but it engages consumers on how to reduce their footprint with the personalised suggested "tips and tricks" provided by Connect Insights. In turn, this increases the customer engagement and retention for the financial institution. With the shift towards carbon-conscious spending, Carbon Insight's clean and friendly user interface makes it easy for consumers to see where and how they can reduce their footprint allowing them to continue their journey as a custodian of the planet. This also works if the end customer is a business, and not an individual, making it easier for SMEs to understand where they can lower their spend-related direct emissions and explore new cost-efficient ways to manage their energy output.

Ultimately, Connect Insights is all about embedding and measuring carbon emissions data using a carbon tracking API. The API aims to empower consumers in championing low carbon brands in their daily transactions, bringing carbon footprint data into the daily lives of millions. The product estimates the carbon footprint of all end customer transactions, business or individual, and provides recommendations to lower their carbon footprint.

Key Features:

Comprehensive coverage providing carbon data estimates for every single day-to-day transaction
Personalised insights and recommendations for consumers to take tangible actions based on the carbon data
Highly accurate data using updated and improved data models/databases

Connect Report

The other core offering, Connect Report, is a "carbon accounting as-a-service" API, targeted at commercial banks, B2B banks and FinTechs who cater to SME customers which use spend-based transactions. Connect Report allow financial institutions to gain oversight of their customers carbon emissions essentially allowing the financial institution to measure their own scope 3 emissions, while the SME gets insights into their own emissions. Banks struggle with measuring their indirect emissions, i.e. the emissions of the customers they provide their financial products to, which is generally significantly larger than the banks own emission. With the insight gained from their portfolio companies' emissions, financial institutions can tailor their portfolio towards more sustainable businesses by offering green loans and other financial products. This allows financial institutions to shape their ESG strategy and pave the path for their customers to become more sustainable through Connect Report's tailored recommendations. This in turn attracts greener customers and increase brand reputation for the financial institution, which is becoming increasingly important as investors are choosing more environmentally-friendly firms to store their beloved capital. For the SMEs, they gain insight into their direct and indirect emissions, including their main sources and "hotspots", allowing them to take actionable steps to reduce their carbon output. What makes Connect Report even more interesting is that SMEs is able to measure and report all in one place, in their business bank account, providing a smooth and simple user experience, which allows more time to focus on their core business.

In a nutshell, Connect Report embeds carbon accounting into financial products. The carbon accounting solution enables SME customers of financial institutions with the capabilities to measure their carbon footprint in line with various reporting standards e.g. GHG Protocol. Connect Report is integrated directly into the bank account of the SMEs and calculates their carbon emission using data inputs from business operations.

Key Features:

Analysis and identification of main emission sources
Personalised actionable recommendations to reduce emissions
Performance benchmarking to allow comparison against SME industry competitors
Clear and digestible reports for ease-of-use

Climate Tech Memos